publicity stunt

Translations
рекламный трюк
The company's latest product launch was just a publicity stunt.
Последний запуск продукта компании был просто рекламным трюком.
Definitions
A publicity stunt is a planned event or action designed to attract public attention and generate media coverage, often for promotional purposes or to enhance the visibility of a person, brand, or cause.
Words
publicity

noun
реклама
stunt

noun
трюк